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ASSESS > PLAN > CREATE > CHANGE
ASSESS - Yours and your target audience needs. Isolate their motivational triggers and interpret these as a value proposition. “What’s in it for me?” The Answer is often staring you in the face and someone else such as the State and Federal Government may pick up the tab to drive your initiative!
PLAN - What can we do today within your budget with an eye on tomorrow? We work with you to develop an implementation program with milestones to measure for today, the mid- and long-terms.
CREATE - Educational products and services that may extend your brand awareness OR be cost recoverable OR be a brand funded profit centre. We also develop sponsor programs if required to assist with funding and promotion.
CHANGE - Test all aspects of the program from message interpretation to engagement, from uptake to permanent habit change.
We can also produce educational material to target any audience to enhance your Corporate and Social Responsibility initiatives with staff> customers> supply chain> community.
If you are thinking environmental claims THINK No Green Spin; the facts without the spin
No Green Spin is a process we have constructed to help companies communicate the results of their green initiatives without misleading their customers, nor falling foul of the Australian Competition Commission.
Go to No Green Spin for more information.
Case Studies
Each will take you on the journey of reducing emissions, costs and meeting customer expectations. (Not all are The ISSUE CC clients)
www.rapelle.com.au
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