The Issue Communications Company® (THEISSUECC) is an education company that specialises in the creation of educational products and services designed specifically to appeal to the desired target audience. In doing so, we provide a tangible benefit to stimulate ownership and understanding of the issue being addressed. In other words, knowledge transfer that is valued, retained and shared.

We have used this process to develop educational products that are cost neutral and/or create a profit by way of sales or through sponsor funds. These products address issues such as climate change, aged care, accident prevention, skin cancer prevention and obesity.

We deliver cost effective and quantifiable ways to reach your audience as opposed to the ‘hope and pray’ method employed by traditional media.

For an example of our work take a look at how we approached skin cancer awareness and prevention, noting that this was entirely sponsor funded http://www.rapelle.com.au

What we do;

• ASSESS – yours and your target audience’s needs. We isolate their motivational triggers and interpret these as a value proposition. “What’s in it for me?”
• PLAN – work with you to develop an implementation program with milestones to measure for today, the mid-term and long-term.
• CREATE – educational tools and services. Develop sponsor programs if required to assist with funding and promotion.
• CHANGE – Test all aspects of the program from message interpretation to engagement. From uptake to habit change.

If you are thinking environmental claims THINK No Green Spin
No Green Spin is a process we have constructed to help companies communicate the results of their green initiatives without misleading their customers, nor falling foul of the Australian Competition & Consumer Commission.